Music Marketing Project Reflection:

a. Summary of the project For this project, we were assigned to make a music marketing campaign for a new band. With the song given to us, we were supposed to propose a plan on how to get our music out to the public through numerous techniques and strategies. Those techniques and strategies consisted of social media usage, live performances, a music video, and merchandise. We compiled our research and campaign into a PowerPoint and presented it to the class as if we were presenting it to the band. (House of Cards' single cover below)

b. description of research and how it informed your project choices We did our research on the bands, Paramore and flor, both which are in the alternative rock genre. Both musical groups have reached out to their target audience mostly through social platforms and by featuring their music through other mediums, like video games and films. Due to prior success of social media usage and considering that our target audience is relatively young, about 16-24 years old, our band, House of Cards, decided to be active on popular social media apps. Once House of Cards becomes more known to the public, we would have their songs featured in films and video games. We also decided to pursue a horror/murderous themed music video due to the uprising interest (among teens and young adults) in the release of the Ted Bundy tapes on Netflix. 

c. description of your marketing creations (include samples) We created an account for House of Cards on Instagram, Twitter, and FaceBook, where we would have a particular schedule for posting times (to try and reach our followers at the prime time of the day). We also created merchandise with our first single cover on it. This way, the fans and other people can easily identify the band from the merchandise art. We also created a website where all of the band's information is available, but we only completed the homepage for the presentation. (https://houseofcardsofficial.wixsite.com/mysite)

d. analysis of how what you learned from this project will impact your work on the portfolio project I've learned that storyboards are more important than they seem. We drew out our storyboard before filming the music video, but it wasn’t detailed enough; we didn’t have many issues filming but I think if we put more effort into the storyboard, filming could’ve went more smoothly and quickly. This will impact my work on the portfolio project because I’ll know that planning is key. Before filming my film opening for the project, my partner and I are going to make sure everything is planned out very thoroughly. Not only that, but since we finished our music marketing campaign project far in advance from the due date, we had time to fix any minor mistakes and practice our presentation. So, for my portfolio project I want to finish with enough time to review it over for any little mistakes.